Back to Course

How to Write Winning Product Concepts (Workshop Course)

0% Complete
0/0 Steps

  1. OVERVIEW

    Learning Objectives
  2. Try It: Write a Concept
  3. Common Challenges in Concept Writing
  4. Innovation (New Product Development) Process
  5. CONCEPT OVERVIEW AND STRUCTURE
    Concept Purpose & Research Questions
  6. Concept Structure
  7. CONCEPT COMPONENT DEEP DIVE
    Accepted Consumer Belief (ACB) Writing Techniques
  8. Accepted Consumer Belief (ACB) Structure & Examples
  9. Case Study Practice: Writing ACBs
  10. Benefit Writing Techniques
  11. Benefit Structure & Examples
  12. Case Study Practice: Writing Benefits
  13. ACB/Benefit Pairing: How to Get it Right
  14. Case Study Practice: ACB/Benefit Pairing
  15. Reason to Believe (RTB) Writing Techniques
  16. Reason to Believe (RTB) Structure & Examples
  17. Case Study Practice: Writing RTBs
  18. Putting it Together & Making Refinements
  19. Concept Visuals: Framework, Direction & Examples
  20. CONCLUSION
    Concept Sorting & Stakeholder Alignment
  21. What's Next

Quizzes

Participants 33

Show more

Welcome to the workshop! You’ll find tons of useful teachings, writing techniques and templates in this course. There will also be case study examples and activities along the way. If you have any questions along the way, be sure to post them in the course forum.

Watch the video for a rundown of learning objectives and an overview of what you’ll learn.

Report

Harassment or bullying behavior
Contains mature or sensitive content
Contains misleading or false information
Contains abusive or derogatory content
Contains spam, fake content or potential malware

Block Member?

Please confirm you want to block this member.

You will no longer be able to:

  • See blocked member's posts
  • Mention this member in posts
  • Message this member

Please allow a few minutes for this process to complete.

Report

You have already reported this .